What began as just two still renders for XTCY quickly grew into a full-fledged spec ad project. The initial renders sparked the idea of building a complete narrative around the brand, leading to the creation of a bold, visually striking advertisement.

A euphoric environment was crafted to capture the brand’s playful and edgy essence. On XTCY’s website, the line “It’s ecstasy in a can, but legal, I think” defines their attitude, and the ad reflects that spirit by giving the visuals an immersive, euphoric feeling.